Simplify

My Word of the Year and Our Journey Beyond Skincare

As we turn the page into a new year, I find myself reflecting not just on skincare, but on the essence of our lives. This year, I've chosen a word that encapsulates both our brand philosophy and a personal mantra: Simplify.

Simplicity: Not Just a Concept, But a Lifestyle

For years, I've shied away from traditional New Year's resolutions. Instead, I find power in choosing a single word to guide my focus. 


This year, inspired by conversations with many of you, my cherished customers, "Simplify" emerged as a beacon. It seems, especially post-pandemic, we've all been on a 'more is more' trajectory. But as 2023 drew to a close, the collective sigh was clear: less is indeed more.

The Beauty of Less

Simplifying isn't just about decluttering your skincare shelf (though that's a great start, thanks to our multitasking Chaga-infused products!). It's about decluttering your mind, your schedule, your life. 

It's about finding joy in the uncomplicated, the straightforward, the essential. At True North, we've always embraced this philosophy in our skincare, but it's so much more than that. It's a lifestyle.

Listening to Our True North

This simplicity mantra came to me, as many great ideas do, by listening. Listening to you, our customers, sharing your desires for a more uncomplicated life. 


It's funny how, coming out of a global crisis, we all seemed to sprint towards complexity, only to realize that, in reality, we yearn for simplicity. As we step into 2024, I'm committed to celebrating the understated elegance of a simplified life.

Beyond Skincare: Embracing Simplicity in All We Do

True North is not just a skincare brand; it's a compass for living. This year, as we delve into simplicity, we're exploring all facets of life. From clean, minimal skincare routines to uncluttered living spaces, from mindful eating to purposeful pauses in our day. It's all about discovering the fullness that comes from having less but cherishing more.


A Year of Discovery

I invite you to join me on this journey. Let's find the beauty in simplicity together. Let's redefine what's essential and discover the joy in it. And yes, while we're at it, let's keep our skin beautifully nourished with simple, effective products. Because at True North, we believe beauty, in its purest form, is simplicity.


Here's to a year of simplicity, laughter, and discovering what truly matters. And remember, when in doubt, simplify.