Finding our True North®

Mar 24, 2019

Learning from Experience: Why I had to Rebrand my Company

Imagine this scenario. You just created a complete bath and body collection. You selected the perfect company name, invested in beautifully designed packaging that you love, and created a brand message that has deep meaning for you and aligns with your company name. You take that product to market and work hard to sell it and build a loyal customer base that is engaged with...

Mar 17, 2019

#IamTrueNorth: Meet Paige

My name is Paige Wilcox and my husband and I own Wilcox Wellness & Fitness - a private personal training business that we recently franchised. We have 2 locations - one in Bangor that we have been running for the last almost 7 years and one in Brunswick, Maine that opened in mid-January. I met Mike 13 years ago on a blind date and married...

Mar 11, 2019

Check in with your Word of the Year

I know it may not feel like it after the storm we just had in New England, but spring is almost here! We are nearly 3 months into 2019 and I thought this would be a good time to check in with all of you and see how you were doing with your “Word of the Year”? My word for 2019 is Trust. This year...